Legal · Effective April 29, 2026

Privacy
Policy.

Operator Alterna Communications Corp.
Jurisdiction United States · Puerto Rico
Compliance TCPA · CTIA · A2P 10DLC

01 Introduction

Alterna Agency (“Alterna,” “Company,” “we,” “our”), operating through alternaagency.com and integrated platforms including Congruentia (app.congruentia.org), is committed to safeguarding personal data in accordance with applicable U.S. laws, including but not limited to the Telephone Consumer Protection Act (TCPA) and CTIA Messaging Principles.

This Privacy Policy governs the collection, use, disclosure, and protection of personal information, including SMS communications.

02 Information we collect

We may collect and process the following categories of data:

  • Identifiers — full name, phone number, email address.
  • Commercial information — service inquiries, transactions, preferences.
  • Technical data — IP address, browser type, device identifiers.
  • Behavioral data — interactions with campaigns, forms, and ads.
  • Communication data — SMS opt-in records, timestamps, consent logs.

04 SMS communications & A2P compliance

4.1 Explicit consent requirement

By submitting your phone number through any form, landing page, or platform, you expressly consent to receive SMS messages from Alterna and its associated platforms.

Consent must be:

  • Freely given.
  • Specific.
  • Informed.
  • Unambiguous.
Consent records. We maintain verifiable opt-in records for compliance and audit purposes.

4.2 Message characteristics

  • Frequency — varies.
  • Service notifications — operational updates relating to your account or services.
  • Appointment reminders — scheduled reminders linked to bookings.
  • Campaign-related communications — outreach tied to programs you have engaged with.
  • Marketing — only delivered when you have explicitly consented.

4.3 Opt-out mechanism

You may opt out at any time by replying:

  • STOP — immediately unsubscribes you from further messages.
  • HELP — provides assistance and contact information.

Opt-out requests are processed in real time and without exception.

4.4 Carrier disclaimer

  • Message and data rates may apply.
  • Carriers are not liable for delayed or undelivered messages.

4.5 Prohibited use

We strictly prohibit:

  • Misleading or deceptive messaging.

05 Data sharing & disclosure

We may disclose information to:

  • SMS providers.
  • CRM and cloud infrastructure providers.
  • Legal authorities when required.

All vendors are contractually obligated to maintain confidentiality and security.

06 Data retention

We retain personal data only as long as necessary for:

  • Business operations.
  • Legal compliance.
  • Dispute resolution.

SMS consent records are retained for compliance auditing.

07 Data security

We implement:

  • Encryption protocols.
  • Access control systems.
  • Secure cloud infrastructure.
  • Monitoring and breach detection.
However, no system is 100% secure, and we cannot guarantee absolute security of information transmitted over the internet.

08 User rights

Users may:

  • Request deletion of their personal data.
  • Withdraw consent at any time.
  • Request restriction of processing.

Get in touch.

To exercise any of the rights described above, or for general privacy inquiries, reach out to our team directly.

info@alternaagency.com →

09 Limitation of liability

Alterna shall not be liable for:

  • Unauthorized access beyond reasonable control.
  • Carrier failures.
  • Third-party system breaches.
  • Indirect or consequential damages.

10 Policy updates

We reserve the right to update this policy at any time. Material changes will be reflected by updating the effective date at the top of this page. Continued use of our services after such changes constitutes acceptance of the revised policy.