About Us

Our Story

Purpose

To empower brands—emerging and established—to evolve, inspire, and perform through intelligent, creative communication.
Alterna exists to connect creativity, technology, and strategy to deliver measurable results—enhancing visibility, reputation, and brand performance across markets.

Mission

To be Puerto Rico’s leading AI-powered advertising agency, specialized in:

Digital Advertising & Marketing
Strategic Communications
Video Production & Creative Content

We help organizations in Puerto Rico and the Hispanic market in the United States design innovative, culturally relevant campaigns that inspire audiences, strengthen reputation, and drive real business growth.
Our mission is simple: to make brands visible, valuable, and unforgettable.

Vision

To position Alterna as the most trusted and innovative advertising agency for the Hispanic market, recognized for creativity, results, and the intelligent use of technology.
From Puerto Rico, we lead with purpose—developing advertising strategies, digital content, and audiovisual productions that expand the presence and influence of our clients across all channels and markets.

Core Values

Creativity with Impact

Every idea must move people, strengthen brands, and create measurable value.

Intelligence & Innovation

We integrate artificial intelligence, data, and strategic thinking to anticipate trends and deliver
smarter campaigns.

Excellence & Accountability

We work with rigor, transparency, and responsibility to exceed expectations and deliver results
that matter.

Diversity & Cultural Relevance

We embrace diversity as a source of insight and creativity, designing messages that resonate
authentically with Hispanic audiences.

Collaboration & Growth

We build long-term partnerships, helping clients evolve through communication that drives
sustainable success.

Creative Force.
Positive Impact.

We didn’t start Alterna to win awards or chase trends.
We started it in 2009 because we believed creativity could be a force for something more — for change, for growth, for good.
Born from a desire to make a positive impact, Alterna has always been about more than just ideas. It’s about intention. Bold moves. And building what matters.

Since day one, we’ve helped brands communicate with purpose, act with clarity, and grow with integrity — using strategy, creativity, and content that moves people and delivers real results.